Moisturizing Lipstick Smoother Lips, Better Colour This moisture-infused lip essential reduces lip dryness by up to 65% for smoother lips and better colour. Developed with SPF 18 and a cutting edge Self Adapting Moisture Complex that features Hylaronic Acid, Collagen and Vitamins A, C and E to nourish lips, leaving them with a smoother surface for better colour application and wear. 24 creamy, moisturizing shades come richly wrapped in an elegant metallic purple case. (source)
Rimmel's Moisture Renew Lipstick in Precious Brown is my first lipstick from the brand and as with first impression goes, it's very good. The color can be described as a beige-brown with a hint of pink/mauve.
Brown lipsticks can be quite a turn-off to some people as they conjure images of goth and the undead. I have learned to ignore the way these cosmetics companies name their products as they can be misleading at times. I base my purchase choices on the actual color and some nifty image searches online.
Precious Brown is actually a very pretty color and would make a great nude for a wide variety of skintones. I am NC 25 at the moment and this is a very flattering lips-but-better shade on me.

The color is sheer with some micro shimmers. The glitters are very classy and hardy noticeable. I say this is the lustre version of my much beloved MAC Velvet Teddy, which has a matte finish.
As you can see from the lip swatches below. The color applies sheer, satiny and smooth, although not very buildable. This also feels creamy and very moisturizing but not to the point of being sticky. Due to the sheen, it gives a semi-opaque coverage.
Wear time for this lipstick is average, with up to 2-3 hours mainly because of the sheer finish. This is actually a very pretty and understated color to wear. Precious Brown just lends enough pigment to your lips to make it look better and hide minor imperfections. It didn't flake and seep into my lip lines, even through several hours of wear time.
Overall: Rimmel Moisture Renew Lipstick in Precious Brown is a great everyday nude color that will suit a wide range of skin tones. The sheer color applies smooth and works perfectly to achieve natural-looking lips. The velvety and moisturizing formula also prevents any dryness or flakiness. You can achieve various looks with this - natural with minimal eye makeup or with smokey eyes for a sexy/sultry look. For only a tad under Php 100, this is a definite MUST BUY for me.