Rimmel (commonly known as Rimmel London) is a British cosmetics brand, now owned by Coty, Inc. The House of Rimmel was originally founded by Eugène Rimmel as a perfumery in 1834 in Regent Street, London, England. The current faces of Rimmel are Kate Moss alongside Sophie Ellis-Bextor, Lily Cole, and Ayumi Hamasaki. Jerry Hall, Mick Jagger's daughter Georgia May Jagger and Canadian supermodel Coco Rocha also join the line up of Rimmel London spokeswomen. (source)

I'm back with another beauty haul, this time with three products from Rimmel London. This is my first dabble with the British cosmetic brand. I wanted to try their product because I've seen a lot of beauty gurus use and sing praises for them. Here they are:

1. Rimmel London Stay Blushed Liquid Cheek Tint in Sunkissed Cherry
Perfect for any occasion: the blush blends instantly and seamlessly to create a long lasting, natural-looking flush of colour that lasts up to 24 hours. Ultra lightweight, won’t feel heavy. Lasts all day. (source)

2. Rimmel London Wake Me Up Concealer in Medium
Rimmel's first full coverage concealer. Instant anti-fatigue effect with peptides and vitamin moisturising complex. Visibly reawakens and illuminates under the eyes. Completely conceals spots and other blemishes. (source)

3. Rimmel London Stay Matte Liquid Mousse Foundation in Soft Beige (200)
A feather light, oil free formula with an airy mousse texture that won’t feel heavy or greasy. Delivers all day shine control and blends flawlessly for a natural looking matte finish. Minimizes the appearance of pores. The weight is over – finally, shine has met its matte. (source)

First Impressions: I'm really loving the cheek tint. This really looks natural and adds the right amount of flush on my cheeks. For both the concealer and foundation, I'm feeling a bit bummed because I think I got the wrong shades. Both look kind of dark on me. Not too dark but darker then I normally like. Formula-wise, I have no complaints. I'll have reviews of this Rimmel haul up in the coming days as soon as I get to test them more. :)